From the Economist Mr Ghosn bets the company:
Mr Ghosn believes that by 2020 purely electric, zero-emission vehicles will take 10% of the global car market. What is more, he wants such vehicles to account for 20% of Renault-Nissan’s sales by then.
In urbanised western Europe, 80% of journeys are below 60km, and 20% of cars in Europe—about 20m vehicles—never go any further. Battery technology is undergoing a revolution, with more than 20 big companies worldwide competing to produce smaller, tougher and more powerful batteries. One reason for Renault’s leasing model is to allow vehicle owners to upgrade their batteries as and when the technology improves.
Renault’s commitment and attention to every detail is impressive, but Mr Ghosn’s bet depends on three things working in his favour that he cannot control: the eager co-operation of governments; a rising oil price; and the willingness of drivers to change their habits. It is the last of these that is hardest to predict.
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